LucasArts and BioWare Corp. today announced that they have entered into an agreement to create an interactive entertainment product. Normally we wouldn’t cover this because both are private companies. But BioWare is in the process of being acquired by Electronic Arts (NASDAQ:ERTS), and we have covered how EA wants to come up with more answers to the success of the Halo franchise. This is not the first such agreement between the two companies.
The product, details of which will be unveiled at a later date, will be developed and published by BioWare and LucasArts, and will push the boundaries of the gaming market by utilizing the strengths of both companies to deliver an innovative, high-quality experience.
It sure sounds like a new MMORPG (massive multiplayer online role playing game) is coming down the pipe. These and other companies are soon to be covered in our Special Situation Investing Newsletter because of some radical changes that are coming in the video game sector in 2008. Bungie Studios is on the path to independence, at least somewhat. Certain previews will be made to our free email distribution list.
Jon C. Ogg
October 30, 2007
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