Media
Gannett (GCI) Hit With Another Big Advertising Drop
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Gannett (GCI) reported that total pro forma operating revenues for the period ended November 4, 2007 declined 6.8 percent compared with the same period in 2006
Pro forma classified revenues were down 9.7 percent in the tenth period. Real estate revenues declined 13.5 percent, employment revenues were 10.4 percent lower, and automotive revenues were down 13.4 percent
Pro forma national advertising revenues in October were down 2.3 percent. At USA TODAY, advertising revenues were down 6.1 percent on paid ad pages of 369 versus 419 last year
Gannett said its websites had 22.7 million visitors in October, 14% of the national total, but that did not help much
Douglas A. McIntyre
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