Gannett (GCI) Hit With Another Big Advertising Drop

Gannett (GCI) reported that total pro forma operating revenues for the period ended November 4, 2007 declined 6.8 percent compared with the same period in 2006

Pro forma classified revenues were down 9.7 percent in the tenth period. Real estate revenues declined 13.5 percent, employment revenues were 10.4 percent lower, and automotive revenues were down 13.4 percent

Pro forma national advertising revenues in October were down 2.3 percent. At USA TODAY, advertising revenues were down 6.1 percent on paid ad pages of 369 versus 419 last year

Gannett said its websites had 22.7 million visitors in October, 14% of the national total, but that did not help much

Douglas A. McIntyre

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