According to Keith Kelly of The New York Post, BusinessWeek magazine will lose $20 million this year on an ad page drop of 17%.
It is stunning because the industry has believed that business magazines and their websites get higher CPMs from advertisers than almost any other print medium. BusinessWeek.com should also be a large source of revenue.
But, the analysis would indicate that BusinessWeek, which is owned by McGraw-Hill (MHP) is worse off than the typical newspaper chain. McGraw-Hill shares trade at $45.32. near their 52-week low and down from their one-year high of $72.50
Douglas A. McIntyre
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