Apple (AAPL) has signed a deal with News Corp’s (NWS) to rent Fox studio movies on iTunes. Apple looks at it as something of a break-through. iTunes subscribers have been reluctant to buy movies.
“Fox and potentially other studios are coming around to the idea that there is nobody out there to challenge iTunes,” said Jonathan Weitz, a principal with IBB Consulting quoted in the FT.
But, most industry experts note that Apple has not done very well selling video. A look at the iTunes site shows that most videos rent for about $12. It is hard to imagine that this is a barrier to consumers wanting to get TV and movie offerings.
The explanation may be much more simple. People do not want to watch video content on a 2 inch by 2 inch screen. It is simply too hard to see. Music listening is not "screen dependent" at all.
Video is not a "little screen" product, no matter how many deals Apple does.
Douglas A. McIntyre
Credit Card Companies Are Doing Something Nuts
Credit card companies are at war. The biggest issuers are handing out free rewards and benefits to win the best customers.
It’s possible to find cards paying unlimited 1.5%, 2%, and even more today. That’s free money for qualified borrowers, and the type of thing that would be crazy to pass up. Those rewards can add up to thousands of dollars every year in free money, and include other benefits as well.
We’ve assembled some of the best credit cards for users today. Don’t miss these offers because they won’t be this good forever.
Flywheel Publishing has partnered with CardRatings for our coverage of credit card products. Flywheel Publishing and CardRatings may receive a commission from card issuers.
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