No on watches Fox Business. Perhaps a few agoraphobics and people who are unemployed.
According to The New York Times, the average number of people watching Fox Business on weekdays is 6,300. The figures are based on Nielsen measurements for each weekday from Oct. 15 through Dec. 14. CNBC had a comparable number of 283,000 viewers.
Taking into account the huge number of dollars spent on promoting the network, the viewership is a disaster. Fox, a part of News Corp (NWS) had hoped to mount a credible threat to GE’s (GE) market leader CNBC. Industry numbers show that the older business channel is highly profitable.
Fox Business now has to hope its can build numbers that are not totally embarrassing by using its new affiliation with The Wall Street Journal which News Corp recently purchased. But, is certainly will be harder to get guests to go on a network that has fewer viewers than most community colleges have students.
Douglas A. McIntyre
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