The Big Six cable companies will team up to sell advertising, targeted by geography and subscriber behavior. It is the fondest hope of television which has seen much of the ability to get to specific demographics taken away by online video. Among the companies in the group are Time Warner Cable (TWC), Comcast (CMCSA), and Charter (CHTR)
According to The New York Times "Getting the right advertisement to the right person, based on that individual’s own tastes and lifestyle, has been the promise of cable television for years and the reality of the Internet."
On paper, the project looks promising, but gathering data on tens of millions of cable subscribers and running the gauntlet of privacy advocates may keep the project from ever becoming a success. It will also be interesting to see if the cable companies and advertisers can find a reasonable way to divide the spoils if the systems works at all.
As the man from Missouri said "show me".
Douglas A. McIntyre
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