As Sirius (SIRI) Drops Below $2, Market Questions It Survival

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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Even with the news that the FCC is almost certain to approve the Sirius (SIRI) merger with XM Satellite (XMSR), shares in the company hit a 52-week low of $1.97. The stock is off about half from its 52-week high. The company’s market cap is down to $3 billion.

With only $252 million in cash and liabilities of $2.3 billion which includes $1.2 billion in long-term debt, Sirius is approaching being insolvent. If its revenue growth continues to drop, its chances of funding quarterly deficits may go away. Last quarter, debt service added to operating loss was $105 million. That means it cash balance is not going to last very long.

The reasons that Sirius is not doing well have been written about too often. Suffice it to say that HD radio and consumer electronics devices like the Apple (AAPL) iPod did their damage.

But, the real murderer of Sirius has been the FCC. It has delayed the merger so long that the two satellite radio companies have bled to death. It wants to cap pricing to the consumer after a merger. That means that the only way for the companies to increase revenue is through the volume of their sales, and the improvement in that figure is disappearing.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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