Google (GOOG) is now the US company with the highest reputation, at least according to the annual Harris Interactive Reputation Quotient poll. According to Reuters, "Largely for its reputation for treating workers well, Google claimed the No. 1 spot from Microsoft Corp (MSFT), which fell to 10th place."
Other winners in the survey included Intel (INTC), 3M (MMM), and Kraft (KFT).
Being viewed well by the public may be bad for shareholders. Looking good to outsiders and doing well financially are often very different things. At the top of the Fortune "Most Admired Companies List" sit GE (GE) and Starbucks (SBUX). It would be hard to find two companies which have actively done so much to hurt their shareholders. Starbucks failed to monitor its growth and the quality of its service. GE refuses to dump its losing divisions.
Admiration and reputation are a simpleton’s way of viewing how corporations are doing. The smart money is looking at earnings.
Douglas A. McIntyre
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