Sirius (SIRI): Down To $.45, Off Nearly 90%

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By Douglas A. McIntyre Updated Published
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Siri_2The dirge is just about over for Sirius XM (SIRI). The stock has marched down so far that the market is saying there is little prospect for recovery. The company is plagued by a combination of two things it cannot escape: tremendous debt and a business which has lost most of its growth prospects.

Shares in Sirius hit $.45, down from a 52-week high of $3.94.

There is merit in looking at the stock price of Sirius compared with GM (GM) over the last year. Sirius gets most of its subscriptions from new car sales. That market is locked up due to a combination of high gas prices, falling employment, lack of credit for car loans, and the general economic malaise.

Over the past 12 months, GM is off 80% and and Sirius is down more than 85%. It is likely that in the next two quarters, Sirius will announce that its subscriber growth has all but disappeared.

Sirius has more than $2 billion in debt. That could not be refinanced today. Conditions may improve between now and the end of the year, but no one would give out odds on that.

Satellite radio may live on, but the Sirius shareholders are dead.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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