Hasbro vs. Mattel: Earnings From The Toy Giants (HAS, MAT)

By Douglas A. McIntyre Published Oct 20, 8:01AM EDT

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We have seen earnings this morning from toy giants Hasbro Inc. (NYSE: HAS) and Mattel Inc. (NYSE: MAT). One is a relative winner, while one is not.

Hasbro managed to beat earnings expectations despite a 15% drop in earnings to$0.89 per share. That’s 3 cents better than analysts’ estimates. Revenue posted a 7% gain to$1.3 billion while Hasbro posted a 6% North American gain and a9% international gain. The company said that stronger sales in StarWars, Playskool, Nerf, and board games helped results.

Mattel missed earnings expectations despite posting less thana 1% gain in earnings. The toy maker made $0.66 per share, rather than the$0.71 analysts had expected. It posted a 6% gain in revenue to $1.95 billion andthe company noted that a weak dollar helped sales numbers by roughly2%. American Girl sales still rose 11%, but Barbie sales were off 1%at a time where advertising and operating costs were rising.

Mattel shares are down almost 4% pre-market at $13.89, and its 52-weektrading range is $13.11 to $22.07. So far we have yet to see any realdirection in Hasbro shares.

Jon C. Ogg
October 20, 2008

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.