MSBNC, operated by the NBCU division of GE (GE) and CBS (CBS) made the mistake of throwing Don Imus off the air in April 2007. He made intemperate and distasteful comments about black women basketball players at Rutgers. It is what the old fool has been doing for years. It is hard to imagine why the two media companies expected more from him.
Imus staged a comeback by moving to WABC in New York and onto RFD TV. RFD never had any audience, so it was only a matter of time before Imus found another TV network to simulcast his radio show which runs weekday mornings during drive time and ends at 10 AM.
Fox Business, launched in October 2007 by News Corp (NWS), was never able to get any significant audience, so, after less than two years one the air, it is throwing in the towel on business programming during its most important part of the day, from 6AM to 9AM. According to The New York Times, “the Fox Business Network said Thursday that it would simulcast the “Imus in the Morning” radio show starting on Oct. 5.”
Fox Business will continue to run financial programming during the rest of the day, but having surrendered the core of its schedule, the channel is dead as a competitor to CNBC and Bloomberg TV.
Douglas A. McIntyre
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