Sirius XM (SIRI) And CBS (CBS) Pose Greatest Financial Risk Among Media Firms

Media

Published: November 12, 2009 9:23 pm

Last Updated: April 28, 2020 4:58 am

CBS (NYSE:CBS) and Sirius XM (NYSE:SIRI) pose the greatest investment risks among media companies based on a forensic measure of their transparency and the statistical reliability of their financial reporting and governance practices, according to new data from Audit Integrity. The probability for bankruptcy for Sirius is 8.5% and 4.6% for CBS. Both numbers are remarkably low, but still high for major US companies. Audit Integrity’s bankruptcy model achieved 90.9% accuracy in 2008 and 93.8% in 2009.

The safest companies for investors, based on the same measurement are Disney (NYSE:DIS) and DirecTV (NYSE:DTV). The rest of the firms in the analysis are Time Warner (NYSE:TWX), Viacom (NYSE:VIA), Comcast (NYSE:CMCSA), Cablevision, (NYSE:CVC), GE (NYSE:GE), and Time Warner Cable (NYSE:TWC).

The Audit integrity analysis.

Company	Ticker	Market Cap	Industry	AGR score	AGR Rating	Bankruptcy Probability	Bankruptcy Percentile
Sirius XM Radio Inc.	SIRI	2,299.46	Broadcasting & Cable TV	6	Very Aggressive	8.54%	5
CBS Corporation	CBS	8,080.33	Broadcasting & Cable TV	29	Aggressive	4.60%	9
General Electric Company	GE	161,528.00	Conglomerates	1	Very Aggressive	4.46%	10
Time Warner Cable Inc.	TWC	14,531.39	Broadcasting & Cable TV	28	Aggressive	2.65%	14
Cablevision Systems Corporation	CVC	7,080.64	Broadcasting & Cable TV	15	Aggressive	2.03%	16
Comcast Corporation	CMCSA	31,039.88	Broadcasting & Cable TV	35	Aggressive	0.78%	27
Time Warner Inc.	TWX	36,493.15	Broadcasting & Cable TV	28	Aggressive	0.55%	31
Viacom, Inc.	VIA.B	15,584.26	Broadcasting & Cable TV	20	Aggressive	0.13%	46
The Walt Disney Company	DIS	53,693.70	Broadcasting & Cable TV	44	Average	0.02%	67
The DIRECTV Group, Inc.	DTV	25,819.84	Broadcasting & Cable TV	50	Average	0.00%	82

Douglas A. McIntyre

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