Media

Sirius XM (SIRI) And CBS (CBS) Pose Greatest Financial Risk Among Media Firms

TVCBS (NYSE:CBS) and Sirius XM (NYSE:SIRI) pose the greatest investment risks among media companies based on a forensic measure of their transparency and the statistical reliability of their financial reporting and governance practices, according to new data from Audit Integrity. The probability for bankruptcy for Sirius is 8.5% and 4.6% for CBS. Both numbers are remarkably low, but still high for major US companies. Audit Integrity’s bankruptcy model achieved 90.9% accuracy in 2008 and 93.8% in 2009.

The safest companies for investors, based on the same measurement are Disney (NYSE:DIS) and  DirecTV (NYSE:DTV). The rest of the firms in the analysis are Time Warner (NYSE:TWX), Viacom (NYSE:VIA), Comcast (NYSE:CMCSA), Cablevision, (NYSE:CVC), GE (NYSE:GE), and Time Warner Cable (NYSE:TWC).

The Audit integrity analysis.

Company Ticker Market Cap Industry AGR score AGR Rating Bankruptcy
Probability
Bankruptcy
Percentile
Sirius XM Radio Inc. SIRI 2,299.46 Broadcasting & Cable TV 6 Very Aggressive 8.54% 5
CBS Corporation CBS 8,080.33 Broadcasting & Cable TV 29 Aggressive 4.60% 9
General Electric Company GE 161,528.00 Conglomerates 1 Very Aggressive 4.46% 10
Time Warner Cable Inc. TWC 14,531.39 Broadcasting & Cable TV 28 Aggressive 2.65% 14
Cablevision Systems Corporation CVC 7,080.64 Broadcasting & Cable TV 15 Aggressive 2.03% 16
Comcast Corporation CMCSA 31,039.88 Broadcasting & Cable TV 35 Aggressive 0.78% 27
Time Warner Inc. TWX 36,493.15 Broadcasting & Cable TV 28 Aggressive 0.55% 31
Viacom, Inc. VIA.B 15,584.26 Broadcasting & Cable TV 20 Aggressive 0.13% 46
The Walt Disney Company DIS 53,693.70 Broadcasting & Cable TV 44 Average 0.02% 67
The DIRECTV Group, Inc. DTV 25,819.84 Broadcasting & Cable TV 50 Average 0.00% 82

Douglas A. McIntyre

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