YouTube, the highly popular but unprofitable video-sharing operation owned by Google (NASDAQ:GOOG) will begin to offer movie rentals. This is presumably a way to make money.
YouTube is set to launch the services with movies from the Sundance Film Festival, a place were small jewels of movies go to die. “Welcome to the Rileys” and “HOWL”, two films that have drawn interest at Sundance, will never make it to commercial release. Google apparently could not get any of the large studios to play, perhaps because of video piracy problems in the past or the ready availability of movie rental networks like cable VOD and NetFlix (NASDAQ:NFLX)
YouTube also said that it will make health and education videos available as well.
The online streaming and cable industries have nothing to be afraid of. YouTube visitors spend most of their time watching odd clips which are rarely more than five minutes in length. This content is shot in low resolution which makes it difficult to attract advertisers who want to put their marketing messages near it.
With the rental of Sundance films YouTube still does not have a model.
Douglas A. McIntyre
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