Nintendo has been able to keep a lead over Microsoft (MSFT) and Sony (SNE) in the high-end game console business. Its Wii routinely outsells the Xbox 360 and PS3. Now Nintendo plans to improves its position in the market for smaller hand-held game devices.
The Japanese consumer electronics company will launch a version of its DS that will allow people to play video games in 3D without wearing the ridiculous glasses that many 3D forms of entertainment require. The new product should help Nintendo gain more ground over Sony and Microsoft.
According to Reuters, Nintendo plans to launch the product in June. Sony also plans to add some form of 3D capacity to its PS3, but it is not a portable device which may give Nintendo a substantial edge.
The 3D experience has been a commercial success in the movie business recently. The leader in that industry, IMAX, has seen demand for its products surge. The firm’s share price has gone from a 52-week low of just over $4 to $16.30. But, the IMAX experience in one where the consumer sits in a theater seat. Nintendo is gambling that people will want the a similar experience in a device that they can carry with them.
3D is no longer the fad that it has been for more than 50 years. But, whether the public wants 3D on a tiny screen is still an open question.
Douglas A. McIntyre
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