Apple's Billions, Gaming, and China (AAPL, NTDOY, 7974)

Media

Published: August 6, 2010 10:33 am

Last Updated: April 27, 2020 4:22 pm

Apple Inc. (NASDAQ: AAPL) is reportedly (Reuters) in talks to buy a Chinese software maker named Handseeing, a designer of online games based on Chinese folklore. If this deal occurs, it seems to be the first of a kind for Steve Jobs and friends in China. This would also allow Apple to get deeper into games in China. 24/7 Wall St. has a different thought on what Steve Jobs should do if he really wants into gaming, China or not.

Apple has more than $45 billion in cash and equivalents. We have to ask a simple question: would this even make a dent in the grand scheme of things. A small company can be leveraged rapidly into the Apple operations. There just seems to be no mega-hit in this move though.

There is a thought that Apple could consider. There is a hot gaming platform out there that it is equally loved by its fans young and old alike. The products also had much of the same look and feel to many of Apple’s products. They make something called the Wii.

If Apple really wants into games, it should considering calling up Nintendo Co. Ltd. (NTDOY, 7974) while the video game sector is weak and suffering. Steve Jobs could integrate the operations, and probably do it just in time for the next up-cycle in gaming.

JON C. OGG

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