Comcast’s (NASDAQ: CMCSA) NBCUniversal operations is in talks with Microsoft (NASDAQ: MSFT) to takeover the part of MSNBC.com which it does not already own.
The rumor was reported in Adweek.Microsoft may not want to part with the stake. NBC could use it as a portal to increase traffic to its media sites.
But, Microsoft has its large MSN.com operation which has a close relationship with MSNBC.com. As Microsoft works to drive traffic to its Bing search engine, MSNBC.com is strategically important.
Douglas A. McIntyre
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