NPD Group, the electronics research group, reported that video game sales dropped 20% at retail in July to $548.4. There was nothing surprising about the data. Games have migrated to digital downloads and to portable devices like smartphones.
Hardware sales are also down, with a 32 percent decline from last year’s $221.4 million to $150.7 million. Video game software sales are down 23 percent, to $260.7 million from $338.5 million a year ago. Only Nintendo’s handheld consoles showed any positive movement, though Microsoft did sell the most home consoles, with gamers grabbing 203,000 Xbox 360s in July.
Douglas A. McIntyre
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