Media
Google, YouTube Still Dominate Online Video (GOOG, FB, YHOO, MSFT, AOL, VIAB, AMZN, TWX, SNE)
Published:
Last Updated:
The YouTube division of Google Inc. (NASDAQ: GOOG) drew 157 million unique viewers in July, nearly 3x the number of unique viewers of its nearest rival, Facebook Inc. (NASDAQ: FB). The figures come from comScore Inc.’s (NASDAQ: SCOR) Video Metrix service. All told, 184,000 million unique viewers in the US watched 36.9 billion online videos in July. Video ad views totaled 9.6 billion.
Not only does YouTube lead in viewers, its lead in minutes/viewer is also staggering: YouTube holds a viewer for a total of 525 minutes (more than 8 hours!), compared with its closest rival, News Distribution Network, Inc., which claims about 90 minutes of viewer time. Other leading sites as measured by unique viewers include Yahoo! Inc. (NASDAQ: YHOO), Vevo, Microsoft Corp. (NASDAQ: MSFT), Aol Inc. (NYSE: AOL), Viacom Inc. (NASDAQ: VIAB), Amazon.com Inc. (NASDAQ: AMZN), and Turner Digital, a division of Time Warner Inc. (NYSE: TWX). Vevo is a joint venture which includes Sony Corp. (NYSE: SNE) and Universal Music Group.
The playing field is a bit more level in ad views. Google nabs 1.5 billion of the 9.6 billion total, with Hulu trailing at 1.2 billion. Viewers spent 3.9 billion minutes watching video ads. Here are a couple of other tidbits from comScore’s report:
Video ads reached 52 percent of the total U.S. population an average of 61 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 46, while ESPN delivered an average of 26 ads per viewer.
Among YouTube’s partner channels, Vevo claimed nearly 44 million unique viewers each of whom spend about 45 minutes watching the Vevo’s music videos. Game and animation site Machinima pulled 25 million unique viewers claiming more than 83 minutes of viewing time from each viewer.
More than 85% of all US Internet users watched an online video in July according to comScore, and online video ads comprised about 21% of all videos viewed and 1.6% of all minutes spent watching online video.
Paul Ausick
Want to Retire Early? Start Here (Sponsor)
Want retirement to come a few years earlier than you’d planned? Or are you ready to retire now, but want an extra set of eyes on your finances?
Now you can speak with up to 3 financial experts in your area for FREE. By simply clicking here you can begin to match with financial professionals who can help you build your plan to retire early. And the best part? The first conversation with them is free.
Click here to match with up to 3 financial pros who would be excited to help you make financial decisions.
Have questions about retirement or personal finance? Email us at [email protected]!
By emailing your questions to 24/7 Wall St., you agree to have them published anonymously on a673b.bigscoots-temp.com.
By submitting your story, you understand and agree that we may use your story, or versions of it, in all media and platforms, including via third parties.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
