Barnes & Noble Inc. (NYSE: BKS) wants to compete more and more with Apple Inc. (NASDAQ: AAPL) for the iPad and with Amazon.com Inc. (NASDAQ: AMZN) for its Kindle. The book store chain (which calls itself the “leading retailer of content, digital media and educational products” rather than the leading bookstore) has now announced its new NOOK Video offering will premiere this fall with blockbuster movies, classic films and original TV shows. B&N said that the videos streamed and downloaded from the NOOK Store will be stored safely and securely in the NOOK Cloud.

The offerings will come from major studios including HBO, Sony Pictures Home Entertainment, STARZ, Viacom and Warner Bros. Entertainment, plus favorite movies from Walt Disney Studios. This even has a bit of a Netflix Inc. (NASDAQ: NFLX) competition to it, considering that Netflix lost its STARZ deal.

The company noted:

Barnes & Noble will now offer an expansive digital collection of popular films and television shows to be enjoyed anywhere on NOOKs, TVs, tablets and smartphones. Barnes & Noble is also planning to make available content from other leading studios to be announced.

NOOK Video will give customers a large digital collection of standard and high-definition movies and TV shows available for streaming and download. Some of the names used in the offerings are as follows: Disney-Pixar’s Brave and Toy Story 3, Marvel’s The Avengers, 21 Jump Street, Awkward, The Artist, Breaking Bad, Dora the Explorer, The Daily Show with Jon Stewart, Spartacus, Magic City, The Walking Dead, True Blood, Game of Thrones, Harry Potter movies, The Dark Knight and The Hangover.

We have seen no trading indication in Barnes & Noble yet, and Netflix shares are indicated only marginally lower.

JON C. OGG

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