We noted last week that sports programming currently nabs about 40% of a monthly cable or satellite TV bill, but not every subscriber cares about today’s big game, and these non-fans have figured out that they are subsidizing those subscribers who do care about sports. One might think that the sports networks would try to appeal to a wider audience in an effort to cool off those subscribers who want to clip 40% off their monthly cable or satellite bill. Instead, the networks do more of the same.
For example, Yahoo! Inc. (NASDAQ: YHOO) and NBC Sports Group, which is owned by Comcast Corp. (NASDAQ: CMCSA), today announced a content and promotion deal that will tie the two companies’ coverage of live events and sports news coverage more closely together. The tie-up aims primarily to cement the attention of rabid sports fans to the NBC and Yahoo! offerings by extending the digital reach of NBC sports and providing Yahoo! with live streams of some of the networks premier events.
No financial terms were disclosed, but it is hard to believe that NBC does not get the better end of the deal. Sports programming is gold for cable and satellite providers. But like all gold mines, the veins will eventually peter out.
Paul Ausick
Take This Retirement Quiz To Get Matched With An Advisor Now (Sponsored)
Are you ready for retirement? Planning for retirement can be overwhelming, that’s why it could be a good idea to speak to a fiduciary financial advisor about your goals today.
Start by taking this retirement quiz right here from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes. Smart Asset is now matching over 50,000 people a month.
Click here now to get started.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
