Electronic Arts Inc. (NASDAQ: EA) has a better friend from an old friend in the world of video games and brands. News has broken that the Walt Disney Co. (NYSE: DIS) and EA have entered into a new multiyear exclusive licensing agreement to develop and publish new games based on Star Wars characters and storylines.

While financial terms were not disclosed, EA is going to develop and publish new Star Wars titles on all interactive platforms and the most popular game genres. Disney will retain certain rights to develop new titles within the mobile, social, tablet and online game categories.

Disney has gone out of its way to indicate that there will be many more Star Wars efforts launched other than just Episodes 7,8, and 9. We called this a multi-generational win for Disney and the EA deal only goes to show that Disney is not lightening up on its efforts here.

EA even shows that DICE and Visceral will produce new games, while BioWare continues to develop for the Star Wars franchise. As a reminder, it was only about 14 months ago that EA showed that more than 2 million of the Star Wars: The Old Republic MMORPG sales had been seen.

This may just be a continued expansion of the past to some, but this and a new wave of consoles coming to market in time for Christmas should offer some added support for what is currently a turnaround situation for EA.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.