Media

The Return of Cheap Ads to Online Media

One thing about advertising trouble at large websites is that it is impossible to hide. Ads for cheap mortgages show up everywhere. Financial sites run ads for chocolate cereal. If these trends are a signpost, display advertising rates will suffer this quarter. And that trouble will show up in the earnings and revenue of companies that own these sites.

Among some of the telltale ads are these:

“The Secret Stock Trick to Making Millions” from a site that promotes PennyStocks.com. (Clearly a safe way to invest to make big money.)

“The End of Obama: Obama Scandal Could Bring Worst Shame to White House Since Clinton Era” from right-wing newsletter house Stansberry Research.

“Alert: Do Not Boost Testoerone” from LivingResearchInstitute.com.

“U.S Law Makes It Easy to Declare Bankruptcy” from Total Attorneys LLC (by the way, to get the information, just enter your zip code).

“Did You Know: If your car is over three years old, you are being ripped off by not using this ridiculously easy tip” from LowerMyBils.com. (Another chance to enter you name, and spouse’s name, along with zip code.)

“One Strange Tip for White Teeth” (Risk-Free Trials Still Remain) from Online Health Trends.

“Warren Buffett Confesses: Warren Buffett’s shocking confession will change your investment strategy” from Market Trend Signal.

“No Surgery Face Lift That Horrifies Surgeons” from Skin Care Research. (A chance to buy LifeCell All-in-One Anti-Aging treatment.)

“Don’t Be the Next Target, Is the Government Is Spying on You? Learn to Get Off the Grid Legally” from The Sovereign Investor (just put in an email address).

“Prostate Cancer Treatment, Groundbreaking Protocol in Atlanta. Survival Data on Over 14,000 Men!” from Radiotherapy Clinics of Georgia, which offers a product called ProstRcision.

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