Media
Super Bowl XLVIII Most Watched TV Show in History
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The score may have been lopsided enough that people switched away from the Super Bowl at half-time. That did not keep viewership of the game from setting an all time record for TV audience for a single show
Fox Sports reported:
The Seattle Seahawks dominant performance in Super Bowl XLVIII, defeating the Denver Broncos 43-8, the largest margin of victory in a Super Bowl in 21 years, was watched by an average audience of 111.5 million people, more than any television program in U.S. history, surpassing the previous mark of 111.3 million set by a much more closely contested Super Bowl XLVI (New York Giants-New England Patriots) on NBC.
The news should be good for advertisers like Budweiser, Chrysler and Volkswagen which spent millions of dollars to air ads and probably equally large sums to create them.
Fox also took social media bragging rights:
Social media was ablaze before, during and after Super Bowl XLVIII with 25.3 million total tweets composed by 5.6 million authors.
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