While CEO Mark Zuckerberg has been offering the president his two cents on government spying, Facebook Inc. (NASDAQ: FB) announced Thursday that it has begun to roll out video ads in the feeds of its users.
The new 15-second ads autoplay when users scroll past them in their news streams, though the ads are muted unless the user chooses to hear the message. The company is well aware that, while advertisers may be eager, Facebook users have not been waiting for this development with bated breath. It said in an effort to assuage concerns:
We’ll roll out Premium Video Ads slowly and monitor how people interact with them. This limited introduction allows us to concentrate our efforts on a smaller number of advertisers with high-quality campaigns.
Facebook also assured that the ads will be reviewed for quality before they appear, using such measures as “watchability, meaningfulness and emotional resonance.”
The company has been testing such ads since December, and they will be rolled out over the next few months. Facebook said the effectiveness of the ads will be measured by Nielsen.
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