Google Inc. (NASDAQ: GOOG) further cemented is position as the number one Web property in the United States based on April data. comScore reports that Google sites had 192.3 million unique visitors. The research firm claimed that total unique visitors across the entire Internet were 228.3 million.
The Google numbers demonstrate how Internet users have flocked to the search engine while the huge Web portals of Yahoo! Inc. (NASDAQ: YHOO), AOL Inc. (NYSE: AOL) and Microsoft Corp.’s (NASDAQ: MSFT) MSN have had trouble. Yahoo, which once held the top position, had 181.3 million unique visitors in April. Microsoft sites had 169.2 million. AOL had 108.6 million. Facebook (NASDAQ: FB) is now ahead of AOL with an April audience of unique visitors of 137.8 million
Google has leveraged its size advantage much better than the portals based on its revenue versus theirs. Google’s sales in the first quarter were $15.4 billion. Yahoo’s were $1.1 billion and AOL’s $583 million. Google’s revenue advantage was based largely on the sharp drop in display advertising CPMs in the past several years. Portals hope that video advertising will reverse this. However, video advertising continues to be a relatively small portion of overall online marketing dollars.
The April data also show how dominant Amazon.com Inc. (NASDAQ: AMZN) is in e-commerce traffic. Its unique visitors in April were 99.8 million. Wal-Mart Stores Inc. (NYSE: WMT), in second place, reached 31.6 million.
About the study: comScore Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop Web activity at the top online properties for April 2014 based on data from the comScore Media Metrix service. Google sites ranked as the top property on desktop with 192.3 million unique visitors, while AddThis topped the Ad Focus ranking with a U.S. Internet reach of 98.2%.
ALSO READ: YouTube Totally Dominates U.S. Online Video Viewership
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