Atari may have set the stage for the video game revolution in the 1970s and 1980s, but that did not prevent the company from eventually going bankrupt. Now Atari is back, according to its new owners.
The company has unveiled its new corporate strategy as an interactive entertainment production company. Atari plans to succeed via online video games, online casinos, exclusive video content and a licensing business that includes hardware and apparel.
Atari’s press release also said that the company will continue its hardware licensing business, with the goal of operating the most promising ventures at a later stage.
The company further said that it is extending its classic gaming brands to various platforms, including mobile (iOS and Android), PC, online and other digital mediums. It will also seek to capitalize on other markets and new audiences, which are said to include LGBT, social casinos, real-money gambling and YouTube, with exclusive video content.
Fred Chesnais, chief executive officer of Atari, said:
Atari is more than a game publishing company; it’s an iconic brand that has established a passionate and timeless culture. Known across multiple generations around the world, Atari will continue to embrace all audiences. … We’re looking forward to delivering on our new strategy and engaging with our audience in new ways across multiple channels as the next era of Atari unfolds. We are leading a rebuilding exercise in a highly volatile industry, so at the same time we are also aware of the challenges that lay ahead.
Back in April, Atari issued another press release, announcing the launch of the game called Minimum, a third-person multiplayer online combat game.
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