Media

What to Expect From Facebook Earnings

Facebook Inc. (NASDAQ: FB) is set to report its third-quarter results Tuesday after the market close. Thomson Reuters has consensus estimates of $0.40 in earnings per share and $3.12 billion in revenue. In the third quarter of the previous year, the social media giant reported earnings of $0.25 per share and revenue of $2.02 billion.

Facebook was listed number 11 out of the top 20 loyalty leaders by Brand Keys. This survey consisted of 65 product categories and 721 brands, and interviewed over 43,000 consumers.

King Digital Entertainment PLC (NYSE: KING) recently announced that its Candy Crush Soda Saga launched worldwide via Facebook. The big question is how much this will generate in revenues for Facebook (and for King). With 2014 mostly over, the real question is how it will impact revenue in 2015 — assuming it maintains traction after the launch.

Digital media research firm comScore released its ranking of the top 50 U.S. digital media properties for September, with Facebook holding on to the third spot with nearly 203 million visitors, down slightly from 207 million visitors in August.

Credit Suisse recently reiterated an Outperform rating for Facebook but lowered its price target to $90 from $92. Both Piper Jaffray and JMP Securities reiterated ratings of Market Outperform and lifted their price targets to $92 from $90.

The stock’s 50-day moving average reads at $76.63. It acted as strong support over the third quarter and was only tested twice in that time. Within the past two weeks, Facebook crossed over the 50-day moving average twice and currently remains above it. The 200-day moving average is $67.59.

Shares of Facebook traded up around 0.5% at $80.68 in morning trading Tuesday. The stock has a consensus analyst price target of $87.85 and a 52-week trading range of $43.55 to $81.16. The market cap is $210 billion.

ALSO READ: 2 Top Social Media Stocks to Buy in Front of Earnings

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