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Will 'American Sniper' Garner Half of Warner Bros. Q1 Ticket Sales?
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“American Sniper” opened in wide release (3,555 screens) on Friday, and Box Office Mojo estimated that the film hauled in $105.3 million over the four-day weekend.
How big a deal is this? In the fourth quarter of 2014, Time Warner’s total revenues from theater box-office receipts (called “film rentals” in the 10-Q) dropped by $249 million year-over-year to $271 million. For the first nine-months of 2014, box office revenues fell 14%, from $1.473 billion in 2013 to $1.264, a total of $209 million.
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Of the 31 Warner Bros. movies that Box Office Mojo tracked in 2014, the average gross was around $50 million, for a total of $1.562 billion. (The studio released 22 movies last year.) The studio’s three highest grossing movies in 2014 were “The Lego Movie” with $257.8 million in receipts, followed by “Godzilla” with $200.7 million and “The Hobbit: The Battle of the Five Armies” with $189.5 million. Only 10 of the studio’s 31 movies grossed $50 million or more, and only five posted ticket sales of more than $100 million.
“American Sniper” could absolve a number of sins. Including foreign ticket sales, “American Sniper” has already pulled in $136.1 million and would already be Warner’s fourth-highest grossing movie in 2014. (The movie grossed just $1.33 million in its brief encounter with December 2014 audiences). With $136 million in the bank already, the studio is halfway to its third-quarter ticket sales total, and the first month of the first quarter is not behind us yet.
As a solid contender for Best Picture and Best Actor Oscars, “American Sniper” should easily top $200 million. If it wins either of the big ones (it is also nominated for four other Oscars) the box-office total could zoom. The last Warner Bros.-Clint Eastwood film to win an Oscar, “Million Dollar Baby,” earned $8.5 million prior to the Oscar nomination, $56 million after the nomination and nearly $36 million after winning. The award ceremony is scheduled for February 22, so there’s plenty of time for “American Sniper” to pad the studio’s bottom line.
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