The film raked in a U.S. total of $36.7 million on Valentine’s Day, a new record for the day, according to Box Office Mojo. Nearly a third of the film’s audience was male, a number that is virtually certain to tail off sharply and cap the U.S. box office at somewhere under $200 million.
Still, the movie did better than prognosticators thought it would after a strong but hardly massive Friday opening. “Fifty Shades of Grey” ranks second to “The Passion of the Christ” for an R-rated movie released in February and fifth all-time for any R-rated movie, behind “The Matrix Reloaded,” “American Sniper,” The Hangover Part II” and “The Passion of the Christ.”
“Kingsman: The Secret Service” posted an estimated three-day total of $35.6 million, slightly above estimates of around $32.5 million. For the four-day holiday weekend, the film is expected to tally more than $40 million, a nice surprise for Twenty-First Century Fox Inc. (NASDAQ: FOXA). Worldwide, the comic book adaptation added an estimated $43.8 million.
“The SpongeBob Movie: Sponge Out of Water” added an estimated $30.5 million on its second weekend and “American Sniper” posted receipts of $16.4 million on its fifth weekend in wide release. “SpongeBob,” from Paramount and Viacom Inc. (NASDAQ: VIAB), is expected to post a two-week domestic total of $93.7 million and add $46.3 million internationally.
Time Warner Inc.’s (NYSE: TWX) Warner Bros. studio continues to ride a wave of viewers for “America Sniper,” which is expected to pass the $300 million mark domestically and add nearly $90 million more from international ticket sales.
ALSO READ: 4 Top Media and Entertainment Stocks With Big Upside Potential in 2015
Get Ready To Retire (Sponsored)
Start by taking a quick retirement quiz from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes, or less.
Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests.
Here’s how it works:
1. Answer SmartAsset advisor match quiz
2. Review your pre-screened matches at your leisure. Check out the advisors’ profiles.
3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future
Get started right here.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
