Google Still Leads in Video Audience

Media

Published: August 22, 2015 9:25 am

Last Updated: April 27, 2020 10:35 pm

Google Inc. (NASDAQ: GOOGL) is by far the Internet’s largest search engine, and its various websites, including YouTube, continue to attract the largest audience for viewing online video on a desktop personal computer (PC), either at work or at home. In the month of July, Google-delivered videos drew a total of 169.22 million unique desktop PC viewers in the United States. The total number of unique viewers in the country reached 192.11 million. Almost 60% of the entire U.S. population of around 320 million watched an online video last month, and more than half (52.8%) watched a video streamed by Google.

The remaining sites in the online video viewer rankings, according to comScore, are:

2. Facebook Inc. (NASDAQ: FB) with 89.36 million unique viewers
3. Yahoo! Inc. (NASDAQ: YHOO) sites, 47.17 million
4. VEVO, 39.22 million
5. Maker Studios from Walt Disney Co. (NYSE: DIS), 39.17 million
6. AnyClip Media, 38.46 million
7. Vimeo from IAC/Interactive Corp. (NASDAQ: IACI), 38.15 million
8. Engage:BDR, 37.02 million
9. Fullscreen, 34.06 million
10. Comcast Corp. (NYSE: CMCSA), 33.12 million

comScore also measures advertising reach; that is, the percentage of the U.S. population that is served an ad by a given advertising platform. Google again leads with a reach of 31.7% of the U.S. population. Of the other nine ad platforms, AOL, now owned by Verizon Communications Inc. (NYSE: VZ), reaches 25.9% of the U.S. population.

Google is responding to demand for new advertising products by developing new products that will have the ability to show promoted video ads in search results. Video ads dominate in the mobile space, and on Facebook and Google’s YouTube. An analyst for Forrester told WARC that if promoted video ads in search worked, “it would be a gusher of money for Google.”

ALSO READ: RBC’s 5 Top Internet Stocks to Buy for the Rest of 2015

The Average American Has No Idea How Much Money You Can Make Today ^(Sponsor)

The last few years made people forget how much banks and CD’s can pay. Meanwhile, interest rates have spiked and many can afford to pay you much more, but most are keeping yields low and hoping you won’t notice.

But there is good news. To win qualified customers, some accounts are paying almost 10x the national average! That’s an incredible way to keep your money safe and earn more at the same time. Our top pick for high yield savings accounts includes other benefits as well. You can earn up to 3.80% with a Checking & Savings Account today Sign up and get up to $300 with direct deposit. No account fees. FDIC Insured.

Click here to see how much more you could be earning on your savings today. It takes just a few minutes to open an account to make your money work for you.

Our top pick for high yield savings accounts includes other benefits as well. You can earn up to 4.00% with a Checking & Savings Account from Sofi. Sign up and get up to $300 with direct deposit. No account fees. FDIC Insured.

¹https://www.fdic.gov/national-rates-and-rate-caps