Based on a new promotion for Disney Movies Anywhere, the entertainment company just added a number of large partners, critical to the distribution of its content. These include Apple Inc.’s (NASDAQ: AAPL) iTunes, Amazon.com Inc.’s (NASDAQ: AMZN) Instant Video, Microsoft Corp.’s (NASDAQ: MSFT) movies and TV, Google Inc.’s (NASDAQ: GOOGL) Play and Vudu. For the time being, the service to connect video collection accounts across all these platforms is free.

The new model will raise concerns about the future of how content is delivered. Most recently this is arisen when Time Warner Inc. (NYSE: TWX) launched HBO Go, a service that allows consumers to watch HBO on systems outside the traditional cable delivery ones.

The Walt Disney Co. (NYSE: DIS) decision will continue to pit fiber to the home, cable and satellite companies against the content companies that want to reach as many consumers as possible. While such decisions infuriate their delivery partners, they also free the content companies from costs and restrictions that come with traditional “pipes.”

The entire system will be stored and operating from the cloud — where else?

The Hollywood Reporter posted the Disney announcement:

“We’re thrilled to bring these new partners to Disney Movies Anywhere, expanding its reach into the living room and beyond with an unprecedented Disney experience that is both easy and fun,” said Janice Marinelli, president of home entertainment and distribution at Disney.

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