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Short Interest Looks Selective in Social Media Stocks

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Social media has taken the world by storm, building virtual communities for anyone who has internet access and allowing people to connect and share across the globe. A lot of these sites have changed the world in terms of how we meet people, read the news, get jobs and even date. These companies are on the cutting edge of social trends and are a good beacon to look toward for change.

The June 15 short interest data have been compared with the previous report. Short interest was mixed in most of these selected social media stocks for this settlement date. Some investors will wonder if the LinkedIn-Microsoft buyout will send more large media and tech shops looking to acquire in the social media space.

Facebook Inc. (NASDAQ: FB) had a short interest increase to 25.33 million shares from the previous 23.98 million. Shares closed most recently at $112.08, within a 52-week trading range of $72.00 to $121.08. Facebook now said that Instagram has crossed the 500,000 user mark. Also, Mark Zuckerberg remains among the highest rated CEOs.

Twitter Inc. (NYSE: TWTR) saw its short interest decrease to 61.68 million shares from the previous level of 71.30 million. Shares closed most recently at $16.44, in a 52-week trading range of $13.73 to $38.82. After the LinkedIn deal, Twitter can be viewed as vulnerable.

LinkedIn Corp. (NYSE: LNKD) short interest for this settlement date increased to 4.54 million shares from the previous 3.36 million. Shares of LinkedIn closed most recently at $190.11, in a 52-week range of $98.25 to $258.39.

Match Group Inc. (NASDAQ: MTCH) saw its short interest drop to 7.39 million shares from 7.86 million in the previous period. Shares closed Thursday at $14.60, in a 52-week range of $8.41 to $16.17.

Yelp Inc. (NYSE: YELP) saw its short interest increase to 9.10 million shares. The previous reading was 8.66 million. Shares closed most recently at $28.23, in a 52-week trading range of $14.53 to $44.32.

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