Google Has Largest US Internet Audience, Followed by Facebook

Media

Published: July 23, 2016 10:20 am

Last Updated: January 13, 2020 5:23 am

Experts point out that Alphabet Inc.’s (NASDAQ: GOOGL) Google and Facebook Inc. (NASDAQ: FB) together have almost three-quarters of the online ad revenue in the United States. Is it any wonder? They dominate the rankings of the most visited sites as well.

According to comScore’s monthly Top 50 Properties, which includes both desktop and mobile traffic, Google has 242 million unique visitors last month. This includes traffic to the largest video site, YouTube. Facebook’s total was 209 million. The only other property above 200 million unique visitors was Yahoo! Inc. (NASDAQ: YHOO) at 206 million.

Other than Yahoo, the other two portals are nearly as large. AOL, now owned by Verizon Communications Inc. (NYSE: VZ), which also is about to buy Yahoo, had 154 million unique visitors. Microsoft Corp. (NASDAQ: MSFT), which owns portal MSN, had 197 million.

The two largest e-commerce sites where nearly as large. Amazon.com Inc.’s (NASDAQ: AMZN) unique users were 182 million. Apple Inc. (NASDAQ: AAPL) had 152 million.

Rounding out the largest sites where those owned by three huge media companies. Comcast Corp.’s (NASDAQ: CMCSA) NBCUniversal had 163 million. CBS Corp. (NYSE: CBS) had 147 million. Time Warner Inc.’s (NYSE: TWX) Turner had 143 million. Turner owns CNN, among other cable properties.

One other notable figure is how far behind Amazon Wal-Mart Store Inc. (NYSE: WMT) is. Wal-Mart’s unique visitors were 102 million last month.

Total U.S. – Home and Work Locations

#	Property	Unique Visitors/Viewers (000)
1	Google Sites	241,883
2	Facebook	208,800
3	Yahoo Sites	205,847
4	Microsoft Sites	197,490
5	Amazon Sites	181,761
6	Comcast NBCUniversal	162,581
7	AOL, Inc.	153,632
8	Apple Inc.	151,703
9	CBS Interactive	147,113
10	Turner Digital	143,618
11	Linkedin	125,098
12	Mode Media	120,664
13	Weather Company, The	119,988
14	Wikimedia Foundation Sites	116,507
15	Twitter	114,740
16	eBay	108,819
17	USA TODAY Network	107,352
18	Time Inc. Network (U.S)	106,664
19	Hearst	103,713
20	Wal-Mart	102,477
21	Yelp	92,535
22	Pinterest.com	92,370
23	PayPal	85,328
24	Zillow Group	84,818
25	Pandora.com	84,473

Source: comScore Media Metrix Multi-Platform

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