Media
Google Has Largest US Internet Audience, Followed by Facebook
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Experts point out that Alphabet Inc.’s (NASDAQ: GOOGL) Google and Facebook Inc. (NASDAQ: FB) together have almost three-quarters of the online ad revenue in the United States. Is it any wonder? They dominate the rankings of the most visited sites as well.
According to comScore’s monthly Top 50 Properties, which includes both desktop and mobile traffic, Google has 242 million unique visitors last month. This includes traffic to the largest video site, YouTube. Facebook’s total was 209 million. The only other property above 200 million unique visitors was Yahoo! Inc. (NASDAQ: YHOO) at 206 million.
Other than Yahoo, the other two portals are nearly as large. AOL, now owned by Verizon Communications Inc. (NYSE: VZ), which also is about to buy Yahoo, had 154 million unique visitors. Microsoft Corp. (NASDAQ: MSFT), which owns portal MSN, had 197 million.
The two largest e-commerce sites where nearly as large. Amazon.com Inc.’s (NASDAQ: AMZN) unique users were 182 million. Apple Inc. (NASDAQ: AAPL) had 152 million.
Rounding out the largest sites where those owned by three huge media companies. Comcast Corp.’s (NASDAQ: CMCSA) NBCUniversal had 163 million. CBS Corp. (NYSE: CBS) had 147 million. Time Warner Inc.’s (NYSE: TWX) Turner had 143 million. Turner owns CNN, among other cable properties.
One other notable figure is how far behind Amazon Wal-Mart Store Inc. (NYSE: WMT) is. Wal-Mart’s unique visitors were 102 million last month.
Total U.S. – Home and Work Locations
| # | Property | Unique Visitors/Viewers (000) |
| 1 | Google Sites | 241,883 |
| 2 | 208,800 | |
| 3 | Yahoo Sites | 205,847 |
| 4 | Microsoft Sites | 197,490 |
| 5 | Amazon Sites | 181,761 |
| 6 | Comcast NBCUniversal | 162,581 |
| 7 | AOL, Inc. | 153,632 |
| 8 | Apple Inc. | 151,703 |
| 9 | CBS Interactive | 147,113 |
| 10 | Turner Digital | 143,618 |
| 11 | 125,098 | |
| 12 | Mode Media | 120,664 |
| 13 | Weather Company, The | 119,988 |
| 14 | Wikimedia Foundation Sites | 116,507 |
| 15 | 114,740 | |
| 16 | eBay | 108,819 |
| 17 | USA TODAY Network | 107,352 |
| 18 | Time Inc. Network (U.S) | 106,664 |
| 19 | Hearst | 103,713 |
| 20 | Wal-Mart | 102,477 |
| 21 | Yelp | 92,535 |
| 22 | Pinterest.com | 92,370 |
| 23 | PayPal | 85,328 |
| 24 | Zillow Group | 84,818 |
| 25 | Pandora.com | 84,473 |
Source: comScore Media Metrix Multi-Platform
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