Hulu Growth Threatens Amazon and Netflix

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By Chris Lange Published
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Netflix Inc. (NASDAQ: NFLX) has long been the top dog of online streaming services, but as more companies are starting their own streaming services, Netflix could be losing out on some key subscribers. Amazon.com Inc. (NASDAQ: AMZN) is one of these services that has been a growing threat to Netflix, but perhaps the one gaining the most momentum is Hulu.

Hulu recently announced that its subscribers soared to over 17 million in the past year, as the result of an expanded library of shows and new cable-like service. While this is much less than Netflix’s most recently reported 109.25 million memberships, Hulu’s growth is similar to what Netflix saw years ago when shares first started soaring.

Back in May 2016, Hulu said that it had 12 million subscribers, and since then it has seen subscriber growth of 42%.

Hulu was started as an online service for viewers who wanted to catch up on broadcast television and cable shows. But since, it has grown into a big name in the online streaming industry offering more.

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Keep in mind that Walt Disney Co. (NYSE: DIS) acquired a majority stake in Hulu as part of its Fox acquisition deal announced last year. With the Mouse House at the helm and potentially pumping Hulu full of its content, this service could very well be the next big thing. Amazon and Netflix beware.

Shares of Netflix were last seen trading at $211.47, with a consensus analyst price target of $216.00 and a 52-week range of $128.50 to $212.95.

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Amazon shares were trading at $1,247.49. The stock has a 52-week range of $789.51 to $1,259.33 and a consensus price target of $1,290.93.

Disney traded at $110.32 a share. The consensus price target is $113.49, and the 52-week range is $96.20 to $116.10.

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Photo of Chris Lange
About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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