Netflix Inc. (NASDAQ: NFLX) shares saw a handy gain in Monday’s session after it was announced that the online streamer might start advertising other shows on its platform. Instead of breaking up an episode of a show users are watching like we see with commercials on cable TV, Netflix intends to insert these ads between episodes when the credits are playing.
In the past, Netflix has been known to suggest content to viewers and even tests the responses from the users. However, this was not during episodes and most users can browse what’s trending on Netflix on their homepages.
Ultimately, Netflix is testing whether inserting recommendations between episodes will help members discover new content that they will enjoy faster. Netflix was also quick to point out that a member is able to skip a video preview at any time if they are not interested.
Netflix released a statement to Cord Cutters, saying:
At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.
Shares of Netflix were last seen up about 3% at $326.60 on Monday, with a consensus analyst price target of $377.38 and a 52-week trading range of $164.23 to $423.21.
Credit Card Companies Are Doing Something Nuts
Credit card companies are at war. The biggest issuers are handing out free rewards and benefits to win the best customers.
It’s possible to find cards paying unlimited 1.5%, 2%, and even more today. That’s free money for qualified borrowers, and the type of thing that would be crazy to pass up. Those rewards can add up to thousands of dollars every year in free money, and include other benefits as well.
We’ve assembled some of the best credit cards for users today. Don’t miss these offers because they won’t be this good forever.
Flywheel Publishing has partnered with CardRatings for our coverage of credit card products. Flywheel Publishing and CardRatings may receive a commission from card issuers.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.