Media

How Facebook Is Breaking Into Crypto

136770128@N07 / Flickr

Facebook Inc. (NASDAQ: FB) shares made a handy gain on Friday after over a dozen companies said that they were ready to back its upcoming foray into cryptocurrency. While Facebook hasn’t come public with the cryptocurrency yet, an announcement is expected next week.

This has been in the works for more than a year, and the secretive project revolves around a digital coin that its users could send to each other and use to make purchases both on Facebook and across the internet.

The Wall Street Journal reported that several big name tech companies are getting in on this action, including Uber, PayPal, Visa and Mastercard. As such, these firms are expected to invest roughly $10 million each to support Facebook’s new cryptocurrency. Facebook is looking to raise as much as $1 billion for the effort.

Facebook won’t directly control the coin, nor will any individual backer of the group, known as the Libra Association. Some of the members could serve as “nodes” along the system that verify transactions and maintain records of them, creating a brand-new payments network.

The social-media giant has also hired a U.K. bank lobbyist as its director of public policy in London, the Financial Times said. The Wall Street Journal also reported Facebook plans to step up its marketing spending in a shift in its consumer-facing advertising strategy.

Shares of Facebook were last seen up about 2% at $180.92, in a 52-week range of $123.02 to $218.62. The consensus price target is $222.30.


Take This Retirement Quiz To Get Matched With An Advisor Now (Sponsored)

Are you ready for retirement? Planning for retirement can be overwhelming, that’s why it could be a good idea to speak to a fiduciary financial advisor about your goals today.

Start by taking this retirement quiz right here from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes. Smart Asset is now matching over 50,000 people a month.

Click here now to get started.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.