Media

How Facebook Is Breaking Into Crypto

136770128@N07 / Flickr

Facebook Inc. (NASDAQ: FB) shares made a handy gain on Friday after over a dozen companies said that they were ready to back its upcoming foray into cryptocurrency. While Facebook hasn’t come public with the cryptocurrency yet, an announcement is expected next week.

This has been in the works for more than a year, and the secretive project revolves around a digital coin that its users could send to each other and use to make purchases both on Facebook and across the internet.

The Wall Street Journal reported that several big name tech companies are getting in on this action, including Uber, PayPal, Visa and Mastercard. As such, these firms are expected to invest roughly $10 million each to support Facebook’s new cryptocurrency. Facebook is looking to raise as much as $1 billion for the effort.

Facebook won’t directly control the coin, nor will any individual backer of the group, known as the Libra Association. Some of the members could serve as “nodes” along the system that verify transactions and maintain records of them, creating a brand-new payments network.

The social-media giant has also hired a U.K. bank lobbyist as its director of public policy in London, the Financial Times said. The Wall Street Journal also reported Facebook plans to step up its marketing spending in a shift in its consumer-facing advertising strategy.

Shares of Facebook were last seen up about 2% at $180.92, in a 52-week range of $123.02 to $218.62. The consensus price target is $222.30.


Get Ready To Retire (Sponsored)

Start by taking a quick retirement quiz from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes, or less.

Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests.

Here’s how it works:
1. Answer SmartAsset advisor match quiz
2. Review your pre-screened matches at your leisure. Check out the advisors’ profiles.
3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future

Get started right here.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.