AMC Remains a Trainwreck

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By Douglas A. McIntyre Published
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AMC Remains a Trainwreck

© Photo by Bruce Bennett / Getty Images News via Getty Images

AMC Entertainment Holdings Inc. (NYSE: AMC), the big movie theater group, has posted a share price increase of 120% this week. It has a market cap of $11.9 billion, which is impossibly high for a company with its battered finances and poor prospects to ever deliver reasonably good earnings. Both the company and the industry it is in have only a few potentially good years ahead of them, and that forecast may be too generous.

AMC has avoided going out of business in the short term. It raised $917 million via debt and equity in January. It raised another $428 million this month. Without an inflated share price, this would not have been possible. Speculators have inexplicably driven its share price from $1.91 to almost $30, based on the 52-week price of the stock. That has ruined some short sellers, as well as investors who have been unable to time their entrance or exit from the stock as its price has gyrated wildly.

Much of the trading activity has been triggered by people on social media, particularly Reddit and Twitter, who have encouraged investors to buy the shares. It is unclear who many of these people are or what they stand to gain from the changes in the share price. Experts in share price activity in deeply troubled companies and the media have asked questions about these motives, but there have been no solid answers. There is certainly worry that some of the trading is “pump and dump” activity.

One measure of the absurdity of the share price is AMC’s profit and loss statement. In the first quarter, its revenue was $148 million, compared to $941 million in the same period a year ago. Even when the company was healthy, its revenue run rate was $5 billion a year. In the first quarter, the company had a net loss of $567 million. Part of the argument for the stock’s current high value is that its revenue might return to normal. Its 2018 figures are the best yardstick for that. AMC posted revenue of $5.5 billion but made only $110 million, an extremely small margin. At that very modest level, a market capitalization of nearly $12 billion cannot be justified.
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AMC faces two critical hurdles, neither of which can be overcome. The first is that the COVID-19 pandemic is not over and may worsen again in the United States. Even if the spread of the disease in America remains as it is now, many people will not return to crowded public places.

More important, streaming companies, led by Netflix, Amazon and Disney, have drawn people away from theaters as they watch full-length movies at home or, with the ability to stream to portable devices, anywhere. Unlike theaters, these services offer thousands of movies on demand.

AMC does not have a future, which makes its share price wildly high.
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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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