The Reputation Institution released its list of top 100 most reputable companies based on U.S. consumer perceptions. Amazon.com Inc. (NASDAQ: AMZN), HallMark, Samsung, Kellogg Co. (NYSE: K) and Sony Corp. (NYSE: SNE) were the top five.
The research is based on interviews with 38,000 people.
The other five companies on the top 10 list are Johnson & Johnson (NYSE: JNJ), Rolex, Intel Corp. (NASDAQ: INTC), Netflix Inc. (NASDAQ: NFLX) and Walt Disney Co. (NYSE: DIS).
The methodology is very different from those of BrandZ and Interbrand, the two best-known brand valuation firms. This yields a list of some very small companies, most of which own luxury. These include Tiffany & Co. (NYSE: TIF), Coach Inc. (NYSE: COH), Estee Lauder Co. (NYSE: EL), Nikon, L’Oreal, Prada, Ferrari and BMW. These are mixed in with huge companies, which include Microsoft Corp. (NASDAQ: MSFT), Alphabet Inc. (NASDAQ: GOOG) and American Express Inc. (NYSE: AXP).
Methodology: RI conducted more than 38,000 consumer interviews to measure the public’s perception of companies across seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products/services.
It’s Your Money, Your Future—Own It (sponsor)
Are you ahead, or behind on retirement? For families with more than $500,000 saved for retirement, finding a financial advisor who puts your interest first can be the difference, and today it’s easier than ever. SmartAsset’s free tool matches you with up to three fiduciary financial advisors who serve your area in minutes. Each advisor has been carefully vetted and must act in your best interests. Start your search now.
If you’ve saved and built a substantial nest egg for you and your family, don’t delay; get started right here and help your retirement dreams become a retirement reality.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.