Cramer a Bit Reserved on Starbucks (SBUX)

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By Douglas A. McIntyre Published
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Tonight on Cramer’s MAD MONEY on CNBC he featured his SELL BLOCK where he reviews his past picks.  He briefly noted the reactions in Google and Under Armour.  Some of these high multiple names can’t just report in-line results. 

He said that is what happened to Starbucks (SBUX).  The street wanted to see a great job even though the company thought it did a good job.  It may have hit a wall by Cramer’s view.  Cramer interviewed Howard Schultz (CEO of Starbucks) and Schultz said the company has not hit any wall at all.  He said the quarter was strong and there are 30% more customers with Starbucks cards.  He talked India, Russia, and China coming online too.  The street expectation is one thing but they are targeting 20% revenue growth and 25% earnings growth.  But Cramer said he had to trim off a penny from the EPS model.  The 2400 stores thatare planned to be opened are already having signed leases and the actual rents aren’t going up; they are pre-paying for leases and locking in deals.  SBUX closed down 1.5% today at $34.41.  Cramer said this adds up for a longer-term horizon but he says this isn’t one he is sure if he can pull the trigger on yet.  Shares traded down marginally after Cramer said this, as it is far from his usual bullish stance on the stock.

Jon C. Ogg
February 1, 2007

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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