Cramer’s Coke & Pepsi Challenge

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By Douglas A. McIntyre Published
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On tonight’s MAD MONEY, Jim Cramer said that DJIA 13,000 is just a prelude to DJIA 14,000.  He even thinks you could see a 400 point to 500 point day soon.  Because there is no supply and since S&P 500 stocks are moving like small cap stocks, he is in love with the market.  Now there are buyers for any size if blocks come out for sale.  Trading desks are trying to get stock to buy and they can’t.  He thinks that people and management matter again, and sometimes a new CEO can make an immediate difference.

Cramer sees two behemoths winning from new management:  Coca-Cola (KO) and PepsiCo (PEP) are both worth buying and the strength of the CEO’s is helping to drive this.  Coca-Cola was dead money for long enough, but Neville Isdell came back and took the helm for new marketing and new brands.  That’s why it went from $38 to $61+ and Cramer said KO is not done going up because of huge growth in Europe, Asia, and Latin America.  On PepsiCo, Indra Nooyi came in and took Frito-Lay up with healthy snacks and started regrowing the unit to the point that they are maxed out on production versus demand. Cramer ended by saying Coca-Cola is headed to $60.00 and PepsiCo is headed to $75.00.

Jon C. Ogg
April 25, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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