Coca-Cola (KO) and Pepsi (PEP) keep making new highs. Yesterday, Coke hit $57.33, a few pennies from its 52-week peak. At $72.62, the same is true of Pepsi (PEP). So far this year, both companies have out-performed the market by wide margins.
Conventional wisdom is that the companies are now diversified. They have a large portion of their business overseas. But, the have real headwinds. Commodities prices are rising. Soft drinks are not the medical community’s No.1 suggestion for a healthy diet.
No, the stocks are doing well for the same reason that McDonald’s (MCD) is. People can always afford a can of Coke. Even when making the mortgage payments is tough.
As the economy contracts, Coke and Pepsi are signature businesses for the kind of operation that will not get hurt. What they sell is inexpensive, and almost everyone likes it.
Douglas A. McIntyre
Are You Ahead, or Behind on Retirement? (sponsor)
If you’re one of the over 4 Million Americans set to retire this year, you may want to pay attention.
Finding a financial advisor who puts your interest first can be the difference between a rich retirement and barely getting by, and today it’s easier than ever. SmartAsset’s free tool matches you with up to three fiduciary financial advisors that serve your area in minutes. Each advisor has been carefully vetted, and must act in your best interests. Start your search now.
Don’t waste another minute; get started right here and help your retirement dreams become a retirement reality.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.