Retail

Cramer's Grocery Pick (KR, WFMI, SVU)

On tonight’s MAD MONEY on CNBC, Jim Cramer said he still thinks the supermarket stocks are cheap but some deserve to be cheap.  His pick in the sector is Kroger (NYSE:KR).  He liks the outperformance and that they beat earnings and raised guidance with a 5+% same store sales number.

This has been our pick as well, and we even went as far as saying that this was actually becoming an alternative to Whole Foods (NASDAQ:WFMI) if you go there (24/7’s View on Whole Foods vs. Kroger).

Cramer thinks that this is going head to head with SuperValu (NYSE:SVU) although it is cheaper and SVI is just a value trap.

Jon C. Ogg
October 4, 2007

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