Hansen Natural’s Convoluted Earnings (HANS)

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By Douglas A. McIntyre Published
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Hansen Natural Corporation (NASDAQ:HANS) has posted an increase of 35.8% in gross sales to $277.8 million, while net sales for the quarter increased 38.4% to $247.2 million. Operating income was $73.4 million and net income was $45.8 million, or $0.46 per diluted share.  First Call had estimates at $0.49 EPS on $258.4 Million in revenues.

There are items in the numbers, but in all honesty this report is difficult to evaluate because of its "gross versus net" issues and no real indications for what to expect ahead.  The CEO Rodney Sacks said, "“The energy category continues to show strong growth over the prior year, and the Monster Energy® brand continued to increase its market share. In particular, sales of our Java Monster™ line of non-carbonated dairy based coffee drinks have exceeded our expectations.”

The company also offered no guidance.  Its conference call is not until 2:30 PM EST today and we’ll have to wait until we hear from the company before a major declaration here.  But the entire syntax and order of this press release is quite irritating, and not at all a normal company press release.  After having evaluated and analyzed press releases for over 15 years, I’d personally like to suggest to Mr. Sacks that he and his investor relations and communications departments take themselves to press release boot camp so they can send a clear message.  The last conference call was after earnings was a bit hard to follow, but this earnings release takes the cake. 

Jon C. Ogg
November 8, 2007

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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