Bidz.Com.. When Massive Sales Aren’t Enough (BIDZ)

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By Douglas A. McIntyre Updated Published
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Bidz.com (NASDAQ:BIDZ) is seeing shares battered and tattered in early trading.  At one point shares were down over 20%.  The online jewelry auctioneer said that sales during the Thanksgiving weekend rose a whopping 78% over last year. 

The company had recently announced third quarter revenue of $40.1 million, a 48% increase compared with $27.1 million a year ago, and it reaffirmed its guidance for Q4, fiscal 2007, and 2008.  In short, that is not raised guidance.  Here is the guidance:

  • Expects revenues for the 2007 fourth quarter to be in the range of $56-$58 million, and expects pre-tax income of approximately $5.6-$6.0 million.
  • For 2007, it expects revenue in the range of $180-$182 million and gross margin of approximately 27-28%. The Company expects pre-tax income of $18.0-$18.5 million. The Company expects its effective tax rate to be approximately 20.2%, and expects to end the year with approximately 26.4 million fully diluted shares outstanding.
  • For 2008, it expects revenues to be in the range of $225-$230 million, pre-tax income of approximately $23.5-$25.5 million and gross margin of approximately 27-28%. The Company expects its effective tax rate to be approximately 40%. The Company expects fully taxed GAAP EPS of $0.47-$0.51, and expects to end the year with approximately 30.0 million fully diluted shares outstanding.

In short, this is a bit more clear now that it isn’t processing the earnings.  Its share count is going to grow and its tax rates are going up.  Considering this one just appeared on the #2 spot on the IBD 100 this weekend, this is going to have some pretty infuriated traders behind it.

Shares are down some 19% at $13.31 today in early trading.  The 52-week trading range is $4.90 to $22.50, and shares are now down more than one-third from yesterday’s early highs.

If this one falls too much more, we’ll be looking at it for our own "10 Stocks under $10" newsletter.

Jon C. Ogg
November 27, 2007

Jon Ogg produces the 24/7 Wall St. Special Situation Investing Newsletter; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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