When Cold Weather Can’t Even Save Zumiez (ZUMZ)

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By Douglas A. McIntyre Published
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After perusing the 52-week lows mid-day there was one key standout as the last name on the list: Zumiez (NASDSAQ:ZUMZ). 

Recently this posted a disappointing sales growth of 5.6% on same-store-sales.  Analysts were looking for an 8% gain on average, and this was well under the 12% growth seen in November 2006.  Zumiez isn’t ONLY a winter gear apparel company since it sells apparel and skating equipment and more.  But it is thought of by many as a winter sport equipment and apparel company.  The cold weather isn’t helping as it is hitting new 52-week lows heading into Christmas.  Maybe a recession is even worse for snowboarders than it is for home sales.

The stock performance has now been bad enough that it had two different class action lawsuits filed against it.  With shares down 5.6% at $22.71, its 52-week trading range before today was $23.78 to $53.99.  This was over $50.00 briefly at an all-time high just at the beginning of October.

It isn’t a super expensive stock based upon the easy metrics with consensus estimates at roughly 24-times JAN-2008 EPS targets and around 19-times JAN-2009 EPS targets.  Maybe these estimates are coming way down and the multiple only sounds cheap today but won’t be cheap tomorrow.

One of these two scenarios comes to mind: you have to wonder if this is just gravitating toward a market multiple, or if the company has gone from shinola to merely a mediocre store overnight.  There’s a third possibility too.  Maybe it’s just a grossly oversold stock.

Jon C. Ogg
December 14, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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