Hannah Montana Brand At Risk With Wal-Mart? (DIS, WMT)

Retail

Published: January 30, 2008 6:49 am

A report from the USA Today last night put Wal-Mart Stores (NYSE: WMT) in a partnership with Disney (NYSE: DIS) whereby Wal-Mart will sell more than 140 products based on Disney’s famed Hannah Montana teen and child craze.

If you have ever read any of the financial aspects behind the Hannah Montana franchise for Disney, the numbers are pretty big. If this is 140 products or 500 products, it won’t make a difference individually to Wal-Mart because of its endless product line-up and its near-$100 Billion in quarterly sales. Disney does over $8 Billion per quarter in revenues.

This Hannah Montana has been reported as not just having sold out shows, but one where parents are pulling teeth out and paying in some cases ridiculous sums of cash to get concert tickets. Wal-Mart isn’t exactly known for brand-luxury even if it is roughly 10% of U.S. retail spending. Disney better hope this doesn’t dilute the franchise too much. Maybe it already sees an end coming to this craze.

Why does this feel like another teen star or craze is being set up for a future version of "Where Are They Now?"

Jon C. Ogg
January 30, 2008

Are You Ahead, or Behind on Retirement? (sponsor)

If you’re one of the over 4 Million Americans set to retire this year, you may want to pay attention. Many people have worked their whole lives preparing to retire without ever knowing the answer to the most important question: are you ahead, or behind on your retirement goals?

Don’t make the same mistake. It’s an easy question to answer. A quick conversation with a financial advisor can help you unpack your savings, spending, and goals for your money. With SmartAsset’s free tool, you can connect with vetted financial advisors in minutes.

Why wait? Click here to get started today!