Starbucks Plan Acceptance Likely Outweighs Its Earnings (SBUX)

Starbucks Corp. (NASDAQ: SBUX) is set to report earnings today after the close of trading. First Call has estimates pegged at $0.27 EPS and $2.77 billion in revenues. Next quarter’s estimates are $0.22 EPS and $2.65 billion in revenues; if the company offers these targets, next year’s estimates for 2009 are $1.21 EPS and $12.66 billion in revenues.  As of last look analysts have a price target average of $27.92.  We recently came up with our own analysis for a fair value range, although our targets are much more conservative than those of Wall Street on Starbucks with a low-target calculation of $18 and $26 as a high-end target..

As of late morning after shares slid from being positive, it appears that options traders are looking for a move of up to $0.95 to $1.05 in either direction.  The only good news about the chart is that at least this one stabilized after hitting $18-ish levels before Schultz announced he would resume the helm.  Shares have traded in a $17.66 to $45.42 trading range over the last 52-weeks.

As estimates have been coming down, there are not near as many positives going in and it would be hard to imagine Wall Street demanding a solid quarter with bang up numbers.  Schultz has already made some announcements on what he will do to bring the growth under control and to keep the wheels on the car, but you can imagine investors will be weighing the strategy more than a past number.  Testing $1 coffee may be going the wrong way as it is "so early 1990’s.

Jon C. Ogg
January 30, 2008