Gap’s ‘Less-Bad’ News Not All Bad (GPS)

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By Douglas A. McIntyre Updated Published
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Gap, Inc. (NYSE: GPS) is seeing a 5% rise after the ailing casual apparel retailer reported earnings.  The company posted $0.25 EPS with a 5% revenue drop to $4.67 Billion, and First Call estimate was $0.35 EPS on $4.7 Billion in revenues.  For fiscal targets a year out it gave a range of $1.20 to $1.27 EPS, and First Call has estimates of $1.23 EPS.  It looks like the worst part of plummeting earnings may be behind the company, even if the news is not yet great.

Perhaps the driving force rather than the real earnings results was more of the company’s keeping costs down, a dividend hike, and a share buyback.  Gap gave word it would repurchase up to another $1 Billion, with about 16% of that coming from Fisher founding family members.  Its annual dividend was also being raised from $0.32 to $0.34.

We still think that the company’s best shot here is to divest Old Navy as its worst image brand.  We have noted how it needs to get rid of this pig.  The company’s market cap at the close today was $14.6 Billion, and that is one of the few initiatives it can take that would actually make an immediate dent. 

Shares are up 5% at almost $20.50 on relief that things are no longer looking like they just continue to get worse and worse and worse.  This one still has a lot to prove before "it’s back" as far as Wall Street and main Street are concerned.  The 52-week trading range is $15.20 to $22.02, and the highs in the late-1990’s and early in 2000 were north of $40.00.

Jon C. Ogg
February 28, 2008

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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