24/7 Wall St.--Channel Checkers Survey: Target (TGT) Unusually Strong

Over the last week, the 24/7 Wall St.–Channel Checkers Survey questioned 30 Target (TGT) stores about their sales trends.

Based on the results, Target is doing better than most analysts had expected.

Only 53% of respondents stated that the weak housing market or the weak economy overall was hurting business at their store location.

The other 47% said these macro factors were not affecting sales. The strength of this number was a surprise.

Another surprise in the survey was that 50% of respondents reported business as “above average” at their store location while another 27% said business was “very strong”. Twenty percent reported business as “average” and 7% reported business as “below average”.

When asked about apparel, those polled said that Mossimo was the top selling women’s brand according to 37% of respondents, 30% said it was Merona and 7% said Isaac Misrahi was the top women’s brand.

For more details visit The Channel Checkers.

Douglas A. McIntyre